Good Skeptic

Working together

With you before
and after the hire.

Define the job, assess candidates, and work alongside you and your marketer on the first priorities, customer research, messaging and campaigns.

The thinking behind the work

Support around the hire

Where are
you now?

01I want to get the person
and the start right.First Marketing Hire & Support

Define the job, assess candidates, and work alongside you and your marketer on the first priorities, customer research, messaging and campaigns.

Explore this support
02We’re hiring.
Marketing can’t wait.Interim Marketing Lead

I take responsibility for agreed marketing priorities during the gap, then hand over the work and decisions to your hire.

Explore this support
03We hired. Why isn’t
this working?First Marketing Hire Reset

Review the work, expectations, and both perspectives. Identify what needs to change and put the first corrections into practice.

Explore this support
04Our marketer needs help.
Who should we add?Second-Hire Team Shape

Review workload and capability gaps, then define the next role or specialist contribution, including what should come off the list.

Explore this support

The reasonable questions

Before
we talk.

Can you help us choose the person?

Yes. I help define what the role needs, review candidates’ work, join agreed interviews, and compare finalists. We agree where your search or recruiter ends and my marketing assessment begins. Candidate sourcing and placement are not assumed to be included.

Our marketer has already started. Is it too late?

No. We can begin with the start or early work, using the role definition and preparation you already have. If the appointment is struggling, a Reset may be the more useful starting point.

Do you help with actual marketing?

Yes. I do customer research, develop positioning and messaging, write core website and campaign copy, and help shape campaigns. I also brief specialists and review the work and results. We agree which pieces you need before starting; your team coordinates the specialists handling design, implementation and setup.

What if hiring takes longer than expected?

The proposal explains what happens if your hiring dates move: what we can continue, what waits, and when support with the new marketer begins. If marketing needs an owner during the gap, I can help as an interim lead.

How are scope and fees agreed?

Scope, your involvement, the support period and fees are set out in a written proposal before work begins.

A conversation is a good place to start.

Let’s talk about
your hire.

Tell me what you want marketing to take off your plate
and where you are with the hire.

We’ll start with a 20–25-minute conversation.

Hello, let’s start here.

Tell me about
your hire.

Where are you with the hire, and what would you like marketing to take off your plate?

We’ll start with a 20–25-minute conversation. Scope and fees are agreed before any work begins.

Write to Marina
marina@goodskeptic.com