A role you can assess people against.
A real posting with plenty going for it. See the questions I’d ask, the rewrite they could lead to, and how I’d assess candidates.
Read the hiring-brief critiqueMarketing Role + First Marketer Launch & Support
The hiring decision is the start.
The marketing still has to work.
Define the job, choose the person, and get experienced help as they begin. One engagement with the founder and first marketer, shaped around the stage you have reached.
Guide price: €9,000–€12,000 total, or €6,000–€8,000 for later entry.
See the scope, timing and payment terms. Excludes VAT where applicable and external costs.
What do you need this person to get done?
The company needs marketing to accomplish something specific. We work out what that is, what kind of person it calls for, and what will make the job realistic. Then I help assess the fit and support you both as the work starts.
This fits when…
- You have customers and commercial activity, and are preparing to hire your first dedicated marketer.
- A job post is live, but you want help judging candidates or sharpening the role.
- You have chosen a marketer and want to give the appointment a useful start.
- Someone has recently joined and could use an experienced marketing counterpart.
You don’t need every answer first.Some questions should be investigated with the incoming marketer. I help distinguish what needs deciding now from what we can learn through the work.
The practical work
A role someone can do.
Support while they do it.
Before the appointment
- Understand the business priorities, customer evidence, and marketing already in place
- Define the role, seniority, resources, and initial expectations
- Agree how candidates will be assessed against the actual job
- Review work, join selected interviews, and help compare finalists
As the work begins
- Bring relevant customer and company knowledge into the work
- Agree priorities, decision rights, sales handoffs, and ways to review progress
- Develop the positioning, write core copy, or shape the first campaign around the priority we choose
- Review actual plans, work, and results with the founder and marketer
How the engagement works
How we get from “we need marketing”
to work underway.
Understand the job.
Review the commercial situation, what customers tell you, existing marketing, and where the founder needs help. Use that to define a realistic role and what selection should test.
Choose and prepare.
Bring marketing judgment to the hiring decision. Work through the starting priorities, resources, access, and expectations with the founder and appointed marketer.
Get to work together.
Work on the research, message or campaign we’ve chosen. Review the response together and deal with the questions that come up. Before I finish, we make sure the marketer knows what they’re taking forward.
A starting point they can use
Clear enough to begin.
Open enough to improve.
Your customer knowledge, successful work, and informed judgment are useful starting material. The incoming marketer should bring their own perspective too.
We can develop positioning, messages, and initial priorities together. We make clear what the evidence supports, what we are assuming, and what still needs testing.
What does the founder get?Help making the hiring decision, a realistic view of what to expect, practical marketing contribution, and someone to work through the early decisions with.
Start where you are
You don’t need
to repeat good work.
We already know the role. Do we still need to define it?
We check the relevant work and expectations, then use what is already sound. If the role is clear, we move on to candidate assessment, preparation, or support after the start.
Will you write, or only advise?
I write. Core website, sales and campaign copy are a strong part of my contribution, alongside positioning and campaign direction. I also brief specialists and review their work. We agree which pieces I’ll take on and which your marketer will lead.
How are customer insights used?
We look at interviews, sales calls, objections, reviews, behaviour and results to understand why people choose you. I’m interested in the practical job and what it means personally: what someone hopes for, worries about or wants to be able to do. We use that understanding to shape the message, proof and experience, then check how people respond.
What if we need marketing done before the hire arrives?
If you need someone to take responsibility for marketing during the gap, Interim Marketing Lead can sit alongside the first-hire engagement. We agree the priorities, commitment, and eventual handover.
A clear commitment
You’ll know what I’m doing, where you’re needed, how long the support lasts and what it costs. We also agree what happens if the hiring date moves. The support after your marketer joins belongs in that conversation from the start.
The right people for the work
Your team or suppliers handle design, implementation, and campaign setup. I can help select specialists, brief them, and review work. Daily social publishing and general production coordination are not my core role.
Look at the work
From the hiring brief
to the first campaign.
A conversation is a good place to start.
Let’s talk about
your hire.
Tell me what you want marketing to take off your plate
and where you are with the hire.
We’ll start with a 20–25-minute conversation.