Inspect the current workload
Review what the marketer spends time on, the results, work waiting to happen, and support already available. Use real projects to locate the constraint.
Second-Hire Team Shape
Your first marketer needs help.
What should you add?
Let’s work out what would actually help your marketer. We look at the work waiting, the skills it needs and what deserves their time, then decide whether to add a person, bring in a specialist or change the priorities.
Guide price: €2,500–€3,500 for three weeks.
See the scope, timing and payment terms. Excludes VAT where applicable and external costs.
When this helps.
Marketing has an owner, but important work is waiting, specialist tasks consume too much time, or the next priority needs skills the team does not have.
What we’ll work through
- Which work produces value, and which work should stop?
- Is the gap time, specialist skill, direction, or coordination?
- Does it justify an employee, a specialist engagement, or a different allocation of work?
The work
From the situation
to a practical next step.
Choose the contribution
Separate a capacity gap from a capability gap. Compare a hire, a specialist, and a change in priorities against the work and resources available.
Define the next role
Write the role or specialist brief, responsibilities, required support, and assessment criteria. Clarify how the new contribution connects with the first marketer.
What you have
at the end.
- A view of the current workload and the gap that matters most.
- A recommendation for the next addition—or a decision to reprioritise.
- A role or specialist brief with responsibilities and assessment criteria.
- A clear division of work between the first marketer and the new support.
Your part in the work
You and the first marketer bring the working plan, recent outputs, and a realistic view of time and budget. We use those to make the next decision together.
The commitment
This is for an additional hire or specialist. If the first appointment has failed and you need a replacement, begin with First Marketing Hire Reset.
Scope, involvement, timing, and fees are set out in a written proposal.
One way this could look
Another strategist—or help getting the work out?
Suppose your marketer has a good campaign plan and writes well, but spends much of the week formatting assets and building pages. Production help could free them to do the work you hired them for. If they’re struggling to choose the audience or plan the campaign, we’d look for different support.
The core engagement connects role definition, candidate assessment, and practical support after your first marketer starts.
A conversation is a good place to start.
Let’s talk about
your hire.
Tell me what you want marketing to take off your plate
and where you are with the hire.
We’ll start with a 20–25-minute conversation.