When “just checking in”
becomes your job.

From the ad to the client’s next step.

The ad makes a practical promise. The request needs to keep it: clear instructions, a visible next step and an easy way to ask for help.

The agency owner worried about how repeated follow-ups looked.

In a published customer account, an agency owner described repeatedly asking clients for the information needed to do the work. They were concerned about how those follow-ups made the agency look.

That suggests two reasons to consider the product: less time spent chasing and a clearer experience for the client. I’d lead with the task because a reader should immediately understand what is being sold. Then I’d let the example request demonstrate the client experience.

The account is a useful starting point for a campaign idea. It doesn’t tell us which argument will persuade other agency owners. That is what I’d investigate before choosing a final campaign.

Two campaign arguments worth comparing.

I’d put these two arguments in front of suitable agency owners. Both must make the product clear and lead to the same request example.

I’d start with the chasing problem: it names the job and makes the product easy to understand. The client-experience version is worth comparing if customer research shows that confusion and repeated questions are the bigger reason to change.

How I’d decide whether to develop it.

Work I’d develop with your marketer.

For a campaign like this, I research the customer problem, develop the campaign idea and write the agreed copy with your marketer. I brief and review the design work your team or suppliers produce. We agree the audience, deliverables and how to assess the response before production starts.