Review the evidence
I review your existing usable customer evidence and we hold up to two stakeholder sessions. We compare your offer with three relevant alternatives, including doing it in-house or doing nothing where relevant.
Positioning, Messaging & Website Copy
Make your offer
easier to understand.
Work through what you offer, who it is for and why someone should choose it. Then put those decisions into the words on your website.
Guide price: €4,500–€6,500 fixed project fee. Indicatively four to six weeks.
See the scope, timing and payment terms. Excludes VAT where applicable and external costs. The written proposal confirms the exact scope, fee and dates.
When this helps.
Your offer is hard to explain, or your website doesn’t say clearly why someone should choose you. We work on one offer for one primary audience and put the decisions into the words on three core pages.
You can book this on its own
You don’t need a marketing hire, interim support or the research project first. We start from the customer evidence you already have, whether you gathered it or another researcher did.
The work
Review the evidence.
Decide. Write the pages.
Decide the positioning
A positioning recommendation and a message guide covering value, objections, proof and examples of the voice.
Write the pages
Copy for three agreed core pages, such as the homepage, the principal service page and an about or why-us page, with two consolidated revision rounds and a handover.
What you receive.
- A positioning recommendation.
- A message guide: value, objections, proof and voice examples.
- Copy for three agreed core pages, up to about 2,500 words combined, as annotated copy layouts rather than visual design.
- Page titles and meta descriptions based on the search intent we agree. This is not a full SEO project.
- Two consolidated revision rounds and one handover.
Indicatively four to six weeks, depending on scope, availability and feedback. We agree the actual dates before kickoff. Payment is 50% at kickoff and 50% at handover.
Your part in the work
You provide the customer evidence, access to the people who decide and consolidated feedback. Your team or suppliers handle design, build and publishing.
Not included: a new six-interview research study, visual design, website build or publishing, rebranding, technical SEO or a full keyword strategy, and ongoing management.
If the evidence isn’t enough
I’ll explain the gap. Additional research needs your agreement before it starts. If you only need one page, or positioning only, and your foundations are sound, I’ll quote a smaller scope.
Related work and approach.
Before we start.
Do we need to buy research first?
No. Usable customer evidence can come from you or from another researcher. If we find a gap, we agree how to fill it before going further.
Do you design or build the website?
No. I deliver annotated copy layouts and a handover. Your team or suppliers handle design, build and publishing.
What if we only need one page?
Then we scope it smaller and I’ll quote for that. You don’t have to take the full project.
How is this different from First Marketing Hire & Support?
This project is concentrated, direct production: I write three core pages from the positioning we agree. First Marketing Hire & Support is about choosing and supporting your marketer: role and candidate assessment, the business handover, and one collaborative project, such as messaging and homepage copy or a campaign, across twelve weeks of support.
Let’s talk about
your project.
Tell me what you offer and who it’s for,
and what your website isn’t saying yet.
A 30-minute conversation with me.