Agree the question
A kickoff and up to two internal conversations. We agree the decision, the buyer group and the existing evidence I’ll review, so the interviews don’t repeat what you already know.
Customer Research & Recommendations
Find out what your customers
are telling you.
A focused research project for a decision you need to make: why prospects hesitate, what buyers value, or what to change next.
Guide price: €3,500–€5,000 fixed project fee. Indicatively three to five weeks.
See the scope, timing and payment terms. Excludes VAT where applicable and external costs. The written proposal confirms the exact scope, fee and dates.
When this helps.
You have a decision to make and want it grounded in what buyers actually say. Why do prospects hesitate? What do buyers value? What should you change next? We agree one decision, one offer and one defined buyer group before the interviews begin.
You can book this on its own
You don’t need a marketing hire, interim support or another project first. If you later want the findings turned into website copy, we can scope that separately.
The work
Agree the question.
Talk to buyers. Recommend.
Talk to buyers
Six new 45–60 minute interviews with buyers you introduce. I prepare the interview guide, handle scheduling, conduct the interviews and do the analysis.
Recommend
Findings with the evidence behind them, then a 60–90 minute working session on what to change or test next.
What you receive.
- Findings with the supporting evidence, contrary observations and remaining gaps.
- A bank of buyer language from the interviews.
- Recommendations and priority tests for the decision.
- A 60–90 minute working session and one consolidated clarification round.
Indicatively three to five weeks, depending on participant availability and the agreed start. Dates are confirmed in the proposal. Payment is 50% at kickoff and 50% at handover.
Your part in the work
You introduce interview participants and supply the source material we agree to review. External participant recruitment, incentives, translation, surveys or statistical studies, segmentation, and implementation or copywriting are scoped separately.
About the six interviews
Six interviews is the fieldwork limit for this project. They give qualitative evidence for one decision; they are not a representative or statistically validated study.
Related work and approach.
Before we start.
Can you work with existing research?
Yes. I review the usable material we agree on and build on it, so the interviews don’t repeat what you already know.
Do you recruit participants?
The project uses contacts and introductions from you. External participant recruitment can be agreed separately if you need it.
What if the findings are inconclusive?
I’ll explain what the evidence supports, where the gaps are and what a sensible next step would be. I won’t force a verdict the interviews don’t support.
Can I buy just this?
Yes. It is a standalone project. You don’t need a marketing hire, interim support or another project.
Let’s talk about
your project.
Tell me the decision you need to make
and what you already know about your buyers.
A 30-minute conversation with me.