# Good Skeptic

> Good Skeptic is Marina Vassilyovska's marketing consultancy for founder-led B2B companies with customers that are hiring or supporting their first marketer, or that need a focused customer research or website copy project. Marina helps define the role, assess shortlisted candidates, hand over business knowledge and complete a first marketing project with the founder and marketer.

Marina works directly with clients on customer research, positioning, messaging, website and campaign copy, specialist briefs and reviews. She is a senior marketer with years of expertise having worked in marketing since 2009, including as Head of Marketing from 2021 to 2025.

The main engagement covers one marketing role, one audience and one agreed project, with twelve weeks of support from the marketer's agreed start date. It starts before hiring; companies that have already chosen their marketer receive a quote scoped to the work they need. Separate services cover interim marketing support while hiring, and two standalone projects that need no marketing hire: Customer Research & Recommendations, and Positioning, Messaging & Website Copy.

For hiring support, Marina defines the role and assesses shortlisted candidates' marketing work. The client or their recruiter sources candidates and manages recruitment; the client makes the employment decision. Design, development, campaign setup and publishing are handled by the client's team or suppliers.

The pricing page provides current guide prices, scope allowances, timing, payment terms and exclusions. The written agreement confirms the scope and fee for each engagement.

## Services and pricing

- [First Marketing Hire & Support](https://goodskeptic.com/support/first-marketing-hire): Role definition, candidate assessment, business handover, priorities and a first marketing project completed together.
- [Interim Marketing Support](https://goodskeptic.com/support/interim-marketing-support): Help with one marketing priority while the company hires, followed by handover to the new marketer.
- [Customer Research & Recommendations](https://goodskeptic.com/support/customer-research): A standalone research project for one decision, with six buyer interviews, evidence-based findings, buyer language and recommendations.
- [Positioning, Messaging & Website Copy](https://goodskeptic.com/support/positioning-messaging-copy): A standalone project for one offer and audience: positioning, a message guide and copy for three core website pages.
- [Pricing and scope](https://goodskeptic.com/pricing): Guide fees in euros, included work, engagement timing, responsibilities, payment milestones and external costs.

## Background, work and contact

- [About Marina](https://goodskeptic.com/about): Professional background, marketing experience, public talks and charitable giving offer.
- [Work and approach](https://goodskeptic.com/work): Central index of marketing work samples and approaches to hiring, handover, copy, campaigns and reviewing progress.
- [Contact](https://goodskeptic.com/contact): Contact Marina to discuss a marketing hire, project or speaking enquiry. Email: marina@goodskeptic.com.

## Optional

- [First-marketer role brief and assessment](https://goodskeptic.com/work/first-marketing-role): A role brief, assessment criteria and candidate assessment example.
- [Homepage draft, feedback and rewrite](https://goodskeptic.com/work/first-marketer-start): How a marketing draft develops through written feedback and revision.
- [Client-information campaign](https://goodskeptic.com/work/client-information-campaign): Campaign copy, an example client-information request and alternative arguments to compare.
- [Privacy](https://goodskeptic.com/privacy): Privacy information for website visitors.