:root{--rule:1px solid var(--line)}
/* Long reads: clear landmarks, a quiet contents column, and real working material. */
.reading-page{padding-top:40px}.reading-layout{display:grid;grid-template-columns:190px minmax(0,1fr);gap:70px;align-items:start}.reading-nav{position:sticky;top:32px;display:flex;flex-direction:column;gap:14px;padding-top:8px}.reading-nav .eyebrow{font-size:.75rem;margin-bottom:6px}.reading-nav a{font-size:.875rem;line-height:1.4;text-decoration:none;padding-left:14px;border-left:2px solid var(--blue)}.reading-nav a:hover{border-color:var(--red);text-decoration:underline;text-underline-offset:4px}.reading-body{min-width:0;max-width:920px}.reading-section{padding:0 0 56px;margin-bottom:50px;border-bottom:var(--rule);scroll-margin-top:30px}.reading-section:last-child{margin-bottom:0;border-bottom:0;padding-bottom:0}.reading-section h2{font-size:clamp(2.3rem,3.8vw,3.15rem);line-height:1.08;margin:0 0 26px}.reading-section h3{font-size:1.7rem;line-height:1.2;margin-bottom:16px}.reading-section h4{font-size:1rem;font-family:var(--sans);font-weight:700;line-height:1.5;margin:28px 0 12px}.reading-section>p,.reading-section li,.reading-section td,.reading-section dd{font-size:1.0625rem;line-height:1.65}.reading-section ul,.reading-section ol{padding-left:24px}.reading-section li{margin-bottom:12px}.reading-section .actions{margin-top:26px}.reading-section .small{font-size:.875rem}.reading-section p:last-child{margin-bottom:0}.reading-section .source-extract,.reading-section .driver-record,.reading-section .job-rewrite{margin:30px 0}.source-extract{padding:30px;background:var(--blue);border-left:4px solid var(--red)}.source-extract .eyebrow{font-size:.75rem}.source-extract h3{font-size:2rem}.read-table{width:100%;border-collapse:collapse;table-layout:fixed;margin:28px 0}.read-table th,.read-table td{text-align:left;vertical-align:top;padding:18px 16px;border-bottom:var(--rule);overflow-wrap:anywhere}.read-table thead th{font-family:var(--sans);font-size:.875rem;line-height:1.45;background:var(--ink);color:var(--paper);font-weight:600}.read-table tbody th{font-family:var(--sans);font-size:1rem;line-height:1.5;font-weight:600;background:var(--blue)}.read-table tbody td{font-size:1rem}.read-table th:first-child{width:28%}.priority-options{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:28px 0}.priority-options article{padding:26px;background:var(--blue);border-top:3px solid var(--ink)}.priority-options .eyebrow{font-size:.75rem}.priority-options h3{font-size:1.8rem}.priority-options p{font-size:1rem}.plan-note{margin:30px 0;padding:25px 28px;border-left:4px solid var(--red);background:var(--sage)}.plan-note h3{font-size:1.6rem}.plan-note p{font-size:1rem;margin-bottom:0}.job-rewrite{padding:38px;background:var(--blue);border-top:5px solid var(--ink)}.job-rewrite>h3{font-size:2.6rem;margin-top:28px}.job-location{font-size:.875rem;line-height:1.6;margin-top:14px;padding-bottom:24px;border-bottom:var(--rule)}.job-rewrite ol{padding-left:22px}.founder-checks li{padding-left:8px}.incident-steps{counter-reset:incident;list-style:none;padding:0!important;margin-top:28px}.incident-steps>li{position:relative;padding:22px 0 22px 54px;border-top:var(--rule);counter-increment:incident;margin:0}.incident-steps>li:before{content:counter(incident,decimal-leading-zero);position:absolute;left:0;top:22px;color:var(--ink);font-family:var(--serif);font-size:1.8rem;line-height:1.2}.incident-steps>li p{margin:0}.compact-output{gap:30px;margin-top:26px}.compact-output h3{font-size:1.55rem}.driver-record{border:var(--rule);padding:30px;background:var(--paper);box-shadow:6px 7px 0 var(--blue);margin-right:7px!important}.driver-record>h3{font-size:2.25rem;margin-top:24px}.driver-record dl{margin:20px 0 0}.driver-record dl>div{padding:16px 0;border-top:var(--rule)}.driver-record dt{font-size:.875rem;font-weight:700;margin-bottom:8px}.driver-record dd{margin:0}.draft-copy-surface{padding:34px;background:var(--ink);color:var(--paper);margin:30px 0}.draft-copy-surface h3{font-size:2.5rem;line-height:1.12}.draft-copy-surface .eyebrow{font-size:.75rem}.draft-copy-surface .copy-cta{margin-top:16px}.annotation-pair{display:grid;grid-template-columns:1fr 1fr;gap:28px}.annotation-pair h3{font-size:1.55rem}.annotation-pair p{font-size:1rem}.decision-branches{margin:28px 0}.decision-branches>div{padding:22px 0;border-top:var(--rule)}.decision-branches dt{font-size:1.125rem;line-height:1.45;font-weight:600;margin-bottom:10px}.decision-branches dd{margin:0}.evidence-fields{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;margin:30px 0}.evidence-fields>div{border-top:3px solid var(--red);padding-top:20px}.evidence-fields h3{font-size:1.5rem}.evidence-fields p{font-size:1rem}.method-questions{list-style:none;padding:0!important;margin:32px 0 0}.method-questions li{display:grid;grid-template-columns:55px 1fr;gap:24px;padding:24px 0;margin:0;border-top:var(--rule)}.method-number{font-family:var(--serif);font-size:2.5rem;line-height:1.1;color:var(--ink)}.method-questions h3{font-size:1.65rem;margin:0 0 10px}.method-questions p{margin:0;font-size:1rem}.driver-statement{font-family:var(--serif);font-size:1.65rem;line-height:1.35;background:var(--ink);color:var(--paper);padding:34px;margin:30px 0}.driver-statement span{color:var(--sage)}.driver-statement small{display:block;margin-top:26px;padding-top:20px;border-top:var(--rule);font-family:var(--sans);font-size:.875rem;line-height:1.5}.driver-readings{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:30px 0}.driver-readings article{padding:22px 18px;background:var(--blue)}.driver-readings h3{font-size:1.55rem;margin:18px 0 12px}.driver-readings p{font-size:1rem}
@media(max-width:1050px){.reading-layout{grid-template-columns:165px minmax(0,1fr);gap:38px}.reading-nav{gap:12px}.sample-teasers{gap:20px}.sample-teaser{padding:26px 22px}.sample-teaser h3{font-size:1.8rem}.reading-section h2{font-size:2.7rem}.job-rewrite{padding:30px}.read-table th,.read-table td{padding:16px 12px}.main-nav{gap:22px}}
@media(max-width:820px){.reading-layout{grid-template-columns:1fr;gap:36px}.reading-nav{position:static;display:flex;flex-direction:row;flex-wrap:wrap;gap:12px 20px;border-bottom:var(--rule);padding:0 0 24px}.reading-nav .eyebrow{width:100%;margin-bottom:4px}.reading-nav a{padding-left:10px}.reading-section{padding-bottom:40px;margin-bottom:36px}.sample-teasers{grid-template-columns:1fr}.sample-teaser{padding:30px}.sample-teaser h3{font-size:2rem}.sample-teaser>p:not(.eyebrow){max-width:650px}.sample-teaser .text-link{margin-top:0}}
@media(max-width:650px){.reading-page{padding-top:28px}.reading-section h2{font-size:2.25rem}.reading-section>p,.reading-section li,.reading-section dd{font-size:1rem}.source-extract,.job-rewrite,.driver-record,.draft-copy-surface,.driver-statement{padding:25px 22px}.job-rewrite>h3,.draft-copy-surface h3{font-size:2rem}.job-rewrite .paper-head,.driver-record .paper-head{align-items:flex-start;gap:14px;flex-wrap:wrap}.priority-options,.annotation-pair,.evidence-fields,.driver-readings{grid-template-columns:1fr}.priority-options{gap:20px}.plan-note{padding:22px}.read-table,.read-table tbody,.read-table tr,.read-table tbody th,.read-table td{display:block;width:100%}.read-table thead{display:none}.read-table th:first-child{width:100%}.read-table tbody tr{padding:22px 18px;border-top:var(--rule);border-bottom:0;background:var(--blue)}.read-table tbody tr+tr{margin-top:16px}.read-table tbody th{padding:0 0 16px;border:0;font-size:1.0625rem}.read-table tbody td{border:0;padding:0 0 18px;font-size:1rem;background:transparent}.read-table tbody td:last-child{padding-bottom:0}.read-table td:before{content:attr(data-label);display:block;font-size:.875rem;font-weight:700;line-height:1.5;margin-bottom:8px}.method-questions li{grid-template-columns:36px 1fr;gap:18px;padding:22px 0}.method-number{font-size:2rem}.method-questions h3{font-size:1.45rem}.driver-statement{font-size:1.5rem}.incident-steps>li{padding-left:42px}.incident-steps h3{font-size:1.5rem}.reading-nav a{font-size:.875rem}.reading-section .interview-prompt{padding:24px 22px}.sample-teaser{padding:27px 24px}}
@media print{.reading-nav,.legacy-sample-links{display:none!important}.reading-layout{display:block}.reading-section{break-before:auto;padding-bottom:24px;margin-bottom:24px}.method-questions li,.driver-readings article,.evidence-fields>div{break-inside:avoid}.read-table tr{break-inside:avoid}.sample-teasers{display:block}.sample-teaser{margin-bottom:24px}.driver-statement,.draft-copy-surface{color:var(--ink);background:var(--blue)}.driver-statement span{color:var(--ink)}}
/* Campaign work, shown in the same reading system. */
.anchor-target{display:block;scroll-margin-top:30px}.sample-method-link{display:flex;align-items:center;justify-content:space-between;gap:32px;margin-top:38px;padding-top:28px;border-top:var(--rule)}.sample-method-link p{max-width:750px;font-size:1rem;margin:0}.sample-method-link .text-link{flex-shrink:0}.campaign-brief,.driver-example{margin:24px 0 0}.campaign-brief>div,.driver-example>div{display:grid;grid-template-columns:150px minmax(0,1fr);gap:22px;padding:16px 0;border-top:var(--rule)}.campaign-brief dt,.driver-example dt{font-size:.9375rem;font-weight:600;line-height:1.5}.campaign-brief dd,.driver-example dd{margin:0;font-size:1rem;line-height:1.65}.driver-example{padding:10px 28px;background:var(--blue);border-top:4px solid var(--red)}.driver-example>div:first-child{border-top:0}.customer-quote{padding:28px 32px;margin:28px 0;background:var(--blue);border-left:4px solid var(--red)}.customer-quote>p{font:400 1.8rem/1.3 var(--serif);margin-bottom:20px}.customer-quote footer{font-size:.875rem;line-height:1.6}.snare-pair{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start;margin:32px 0}.snare-pair figure{margin:0;padding:28px;min-width:0}.snare-pair figcaption{font-size:.875rem;line-height:1.5;margin-bottom:26px;padding-bottom:16px;border-bottom:1px solid var(--line)}.snare-ad{background:var(--ink);color:var(--paper)}.snare-ad .followup-lines{margin:0 0 32px}.snare-ad .followup-lines p{font-family:var(--serif);font-size:1.55rem;line-height:1.35;margin:0;padding:9px 0;border-bottom:1px solid var(--line)}.snare-ad h3{font-size:2.25rem;line-height:1.12;margin-bottom:24px}.snare-pair p{font-size:1rem;line-height:1.6}.snare-ad .button{margin-top:16px;font-size:.9375rem;gap:16px;padding-inline:18px}.snare-request{background:var(--blue);border-top:4px solid var(--red);scroll-margin-top:28px}.snare-request .request-greeting{font:400 1.9rem/1.2 var(--serif);margin-bottom:18px}.request-item{padding:22px;background:var(--paper);margin-top:26px}.request-item-label{font-size:.875rem;font-weight:600}.request-item h3{font-size:1.8rem;margin:8px 0 18px}.request-item p:last-child{margin:0}.request-reminder{margin-top:26px;padding-top:20px;border-top:var(--rule)}.request-reminder h4{font-family:var(--sans);font-size:.9375rem;line-height:1.5;margin:0 0 14px}.request-reminder p{margin:0}.creative-annotations{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin:34px 0}.creative-annotations article{border-top:3px solid var(--red);padding-top:18px}.creative-annotations span{font-family:var(--serif);font-size:1.6rem;line-height:1.2}.creative-annotations h3{font-size:1.45rem;margin:14px 0}.creative-annotations p{font-size:1rem;line-height:1.6}.reading-section p:has(>a:only-child){margin-top:22px}
@media(max-width:1050px){.snare-pair{grid-template-columns:1fr}.snare-pair figure{padding:32px}.creative-annotations{grid-template-columns:1fr}.creative-annotations article{display:block}.creative-annotations h3{margin-top:10px}.sample-method-link{align-items:flex-start}}
@media(max-width:650px){.sample-method-link{flex-direction:column;gap:16px}.campaign-brief>div,.driver-example>div{grid-template-columns:1fr;gap:8px}.driver-example{padding:6px 22px}.customer-quote{padding:24px}.customer-quote>p{font-size:1.6rem}.snare-pair figure{padding:25px 22px}.snare-ad h3{font-size:2rem}.request-item{padding:20px}.snare-pair{gap:24px}.sample-teaser .eyebrow{font-size:.8125rem;letter-spacing:.08em}}
@media print{.snare-pair{display:block}.snare-pair figure{break-inside:avoid;margin-bottom:24px}.snare-ad{color:var(--ink);background:var(--blue)}.creative-annotations{display:block}.sample-method-link{display:block}}